🛍️ Black Friday
The biggest shopping day of the year, always the Friday after Thanksgiving.
Next date: Friday, November 27, 2026 (recalculated automatically every year)
What is Black Friday?
Black Friday takes its name from the day after Thanksgiving, when retailers historically moved from the red ("in the red") into profit ("in the black") thanks to holiday shopping. It has grown from a single in-store rush into the unofficial kickoff of the entire holiday shopping season.
For most retailers, "Black Friday" is no longer a single day at all, but a full "Black Friday week" with discounts running for several days and flowing straight into Cyber Monday. Nearly every product category is involved, from electronics to fashion to home goods.
What to Watch For With Black Friday
- Check a product's price history from the past few weeks before buying — not every "Black Friday price" is actually the lowest of the year.
- Make a wish list before the sales start so you don't end up buying things on impulse that you don't actually need.
- Review return windows and warranty terms — heavily discounted items usually carry the same consumer protections as full-price ones.
- Turn on newsletter or app notifications for your favorite stores ahead of time, since many of the best deals only last a few hours.
Frequently Asked Questions About Black Friday
Is Black Friday on the same date every year?
No. It always falls on the day after Thanksgiving (the fourth Thursday in November), so the exact date shifts by a few days each year.
Are Black Friday discounts always real?
Not automatically. Some retailers raise prices slightly beforehand so they can "cut" them again on the day. Comparing prices before you buy is the best protection against inflated discounts.
What's the difference between Black Friday and Cyber Monday?
Black Friday originally centered on in-store shopping and Cyber Monday on online deals. That split has mostly faded — both days now offer discounts through every channel.
Deals for Black Friday
No day-of deal has been added for Black Friday yet. As retailers announce their promotions (usually shortly before the date above), they'll show up here.